CareCredit Rewards

CareCredit is a private label healthcare credit card designed to pay for medical, dental and veterinarian procedures not covered by insurance. 

In 2016, CareCredit tasked Wunderman Thompson with launching the CareCredit Rewards Mastercard, a new credit card through which cardholders can receive rewards for making purchases within the CareCredit network or anywhere else Mastercard is accepted.

As the lead Art Director on the project, I was responsible for brand positioning, logos, credit card design, leading lifestyle and product photoshoots, website and email layouts, direct mail pieces, marketing videos and various other assets.